1. Stage One – Market Discovery & Exploration

SEO is not a one shoe fits all type situation, and every client and website is different. We dedicated our first step of our campaign to extensively research your brand to make sure we have a clear understanding of the product or services you offer. Research helps us determine the most appropriate method’s of approach – making sure we get the absolute most out of your SEO campaign.

Client Discussion: First, before anything else. We’ll speak with you at length to be absolutely sure we have a clear understanding of your business.

Keyword Research/Phrase Discovery: Our team will research and uncover potential keywords and phrases which will provide the greatest return on investment. We find the most relevant keywords related to your business, their estimated monthly search volume and current competition.

Competition Analysis: We perform a analysis of your competitiors – uncovering what keywords they’re ranking for and why they’re ranking for them. A clear understanding of competition allows us to design a result driven SEO campaign.

Website Audit: We provide a complete detailed audit of your website and how it is currently performing. Our SEO audit covers potential on-site issues with page optimization, site navigation, bad links, poor or duplicated content, and even potential display problems for mobile visitors. Our audit provides you an overall evaluation of your visitor experience.

Discover: We’ll then investigate your current website rankings within search engines, what keywords your ranking for (if any) and view your current metrics & backlinks.

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2. Stage Two – Campaign Development

Once we have a good understanding of your business and have collected all the information – we then develop a individualized SEO & digital marketing campaign for you. We’ll continue to work with you to strategize and develop the blueprint which will increase your rankings, website visitors and overall profits.

On-Site SEO Optimization: Working with your account manager you’ll develop a plan for correcting any issues with your current On-Site SEO. We will reconstruct your current site content and navigation if required to maximize your site’s ranking potential. We will make sure you have ideal page and site structure, an optimal amount of on-page content, duplicate content removal, Heading tag optimization, canonical tags. We will also discuss changes to possibly increase your website overall conversion ratios, Including web design/development changes. Possible reputation management to be discussed if problematic backlinks exist.

Link Building & Social Media: We will begin developing high-quality links to improve your search engine rankings by using completely ‘white hat’ ranking techniques to improve your website traffic and flow of visitors. We do this through the use of compelling comprehensive content and encourage widespread social sharing on major social media networks. Not only increasing traffic and visitors, but developing a brand.

Content Distribution: Sharing exisiting and new content across the world wide web is an important marketing tool to help maximize results. We develop a strategy which will best suit your SEO campaign and distribute content designed to create authority in your market or industry, thus increasing website visitors and ROI.

Mobile-Friendly Website: Mobile friendly websites now carry dramatic weight in the eye’s of Google. If you website doesn’t pass the mobile-friendly test, we’ll work with you and help to correct any potential issues.

Internationalization (if applicable): If you plan to target international traffic, we’ll develop a strategy to increase your presence and rankings on international (localized) search engines.

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3. Stage Three – Campaign Execution

Once we have completed developing your personalized SEO strategy, we begin executing your campaign. Not long after we begin our campaign you’ll start to see rank improvements and more traffic.

Link Building, Social Media & Content: We begin our campaign by establishing the continuing process of building a extensive selection of high quality back links from only top-tier authoritative sources.

Analytics Setup: We’ll get you setup in no time with the most innovative and advanced analytics tools available. This allows our team (and yourself) to closely monitor the progress of your campaign. Analytics provides us with valuable information necessary to help determine if we require any mid-campaign tweaks.

Algorithm Tracking & SEO Policy Compliance: We will make sure you are always operating under the best practice policies of major search engines. Well also keeping you up-to-date with any major algorithm changes that may effect your campaign or rankings.

Fortnightly SEO reporting: Every 2 weeks throughout the duration of your campaign you will receive email reports showing your latest SERP (search engine ranking position) statistics. This allows you to track the movement of your keywords throughout your SEO campaign.

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We deliver RESULTS!

Our search campaigns & three stage process has time & time again proven to be a ranking powerhouse. We work closely with all clients to ensure that we reach targeted goals and deliver the results that you are expecting.

This seems expensive..

You’d think, wouldn’t you? Although we have mastered the craft of SEO, and perfected a campaign that really does rank websites over and over again, we just can’t justify the cost that some of our competitors charge. Client retention is a major priority to us and due to the nature of our business the only way to achieve retention is to efficiently and effective provide SERP improvements that are measurable and trackable though analytics for an affordable and reasonable (at least we think) price.

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Why is SEO beneficial?

Importance of a high ranked web page

Research shows that approximately 85% of all web sites are found via search engines, with 96% of Internet users beginning their Web search through a major search engine (Google, Bing, Yahoo, AOL).

Effective, targetted marketing

If your company is offering a product or service, you can bet that there are people talking about it and looking for companies that provide it. SEO allows you the ability to choose keyword phrases for searches performed by potential customers. This potentially allows for a greater ROI than traditional marketing.

Your competition is cashing in

Organic SEO is a long term solution to rank webpages for specific keywords and niches on search engines without having to constantly pay for paid advertising. SEO helps bring targeted leads to your webpage, think a local plumber in Auckland needing more work, we would target specific Plumbing in Auckland related keywords – rank the website and bring in specific customers looking for their service.

Customer perception

Having your website ranked higher organically means customers will see your website displayed without the use of paid advertising. Having a higher ranked webpage helps to convince potential visitors that you are of high quality.